OUR STORY - LAWI SPORTSWEAR
2004 - WE ARE STARTING
We are at the start. Everything is waiting for us.
LAWI was established in 2004. Despite being a brand new company, we have quickly become one of the leaders in the field of customized cycling clothing in the Czech Republic. Honest customer approach, quality products, constant development, enthusiasm and hard work are our main values. Thanks to the latest technologies, high-quality materials and collaboration with professional riders, enables to keep pace with world-class manufacturers, but also develop our own customizable products and products that enhance sporting comfort not only for cycling enthusiasts but also for professionals who spend countless hours in the saddle.
2010 - DE LUXE IS BORN
We have become the main competitors on the market.
2010 can be considered as one of the milestones in our history. This year, new De Luxe shorts had been released which moved the comfort line to a new level. Top materials, improved cut and revolutionary leg endings with a wide elastic band that can be printed on. Recently, a similar technology is applied to jerseys. We are not only the first in the Czech Republic but also among the first of all to include this feature in our offer.In addition to new product lines, we started to work with PSK Whirlpool-Author, the strongest bike team in the Czech Republic, at the same time we have created our own team the LAWI-Author Cycling Team. We are one of the partners of the race series Kolo For Life, which is the largest mass cycling series in the Czech Republic and Central Europe, and we are a partner of RunTour running series.
Currently, we are entering the Netherlands and to the Benelux. We gain new experience, expand our range of products and services. We launched an online ordering system that brings more user-friendliness to clients’ ordering process. In addition, we are entering other European markets such as Germany.
2012 - WE CARRY ON
Our very own socks production.
Since 2012, we began to produce our very own designed socks. The investment into new knitting machines was another significant move which added a new interesting product to our offer. We have chosen a much more difficult path in the production, which, however, offers a better product development opportunities than cooperating with suppliers.
2013 - WE GROW BIGGER
We are almost in the entire Europe.
We are expanding! We are entering Holland and throughout the whole Benelux. To the countries which are well known for its cycling culture. We gain new experience, expand our products and services.
2019 - BENELUX AS A STABLE FACTOR
LAWI is working hard within the BeNeLux.
After hard working and investing for a couple of years, LAWI is now an famous player in the Dutch cyclist community with its own establishment in the Netherlands.